Shillong (Meghalaya), Jan 28: Indian Institute of Management (IIM) Shillong recently hosted the 4th edition of the International Marketing Conference (iMarC IV), a premier event that brings together marketing academia and industry experts. The four-day conference, themed “Bridging the Gap Between Marketing Theory and Practice: Infusion, Inclusion, and Integration,” featured global experts addressing cutting-edge marketing challenges and innovations.
The conference witnessed the participation of over 150 experts from five countries, including the USA, Australia, Cameroon, and Nepal. A total of 219 submissions, comprising 21 full papers and 198 abstracts, were showcased, with 154 expertly curated papers organized into thematic tracks.
The Best Paper Awards recognized exceptional research contributions, with the top three winners being:
1. Mayank Nagpal (IIM Bangalore) for From Words to Metric: Measuring Digitalization from Corporate Reports.
2. Sidharth Ramsinghaney (Twilio, United States) for Breaking the Scale Barrier: AI-Driven Customer Engagement Insights from Organizations Processing 12.1 Trillion Interactions.
3. Alokparna Das (IIM Indore) for The Influence of Pricing over Product Classification: Exploring the Hedonic-Utilitarian Continuum.
The conference featured keynote addresses by luminaries from the global academic community, including Prof. Gerard and Dr. Christine Farias (Texas Tech University), Dr. Subhadip Roy (IIM Ahmedabad), Prof. Dipayan Biswas (University of Florida), Dr. Sanjit Roy (Edith Cowan University), and Dr. Bipul Kumar (IIM Indore).
With 25 technical sessions, robust panel discussions, and unparalleled networking opportunities, iMarC IV successfully bridged the gap between academic theories and real-world marketing applications.
