Shillong, Aug 10 : A food venture that began in a kitchen in Riangdo, West Khasi Hills has officially stepped into Shillong’s urban market. Angie Shirhabs, a homegrown food-processing and FMCG enterprise incubated under PRIME Meghalaya, inaugurated its first retail outlet in Nongthymmai today, marking a key milestone in its journey from rural production to city shelves.
Founded in 2022 by Angielorita Iawphniaw as a sole proprietorship, the enterprise started small in Mawshynrut Block and has since grown into a structured, market-oriented business built around Meghalaya’s local produce and food traditions. With support from PRIME Meghalaya, it received mentorship on operations, pricing, packaging, branding, marketing strategy and regulatory compliance. Angie was also selected under CMECC 5.0 and named among the Top 75 entrepreneurs, receiving a grant of Rs 1 lakh.
The new outlet will offer natural juices and ready-to-serve beverages made from strawberry, sohiong and mulberry, along with mulberry and carambola squash, seasonal fruit jams, pickles made from bamboo shoot, mango, king chilli and local chilli, ginger powder, gooseberry candy, and the brand’s flagship premium specialty chicken pickle.
Speaking at the inauguration attended by PRIME Meghalaya officials and Joel Dkhar, Assistant Professor at Shillong Commerce College, Angie Iawphniaw said this expansion is an important milestone for her enterprise. She credited PRIME and the Government of Meghalaya for the guidance that helped her reach this stage and recalled winning the CM’s e-Championship.
Joel Dkhar lauded PRIME Meghalaya for its role in building Angie’s entrepreneurial journey and noted that under the leadership of Hon’ble Chief Minister Conrad K. Sangma, the standards for local entrepreneurs in the state have risen.
The enterprise’s revenue has grown from Rs 0.50 lakh in FY 2022–23 to Rs 3.5 lakh in FY 2025–26. Its customer base now covers Riangdo, Nongstoin, Mairang and Shillong, with bulk orders also secured from MSRLS. The business currently employs three people directly.
The opening of the Nongthymmai outlet reflects how incubation support and access to markets can help local entrepreneurs scale rural ideas into growing urban brands.
