By Waikhom Chitradhani
Imphal (Manipur), April 24 : Nestle India apologized for the “factual error” made in one of its chocolate brands. “We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologize for this unintentional error” the company said in a statement.
The company would release two new packs celebrating “Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya” to help bring to light the beauty of these destinations.
“While we stayed at home, the KITKAT travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologize for this unintentional error.
We are launching 2 new packs as soon as possible to bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya. We thank you for your understanding and support,” the statement stated.
However , the netizens of Manipur are opposed to the apology by Nestle. The company stated that they will release two new packs of chocolate depicting “Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya” with pictures of the parks in the statement. But in place of Keibul Lamjao National park, they have used that of Loktak Lake.
The netizens asked the company to do the necessary corrections again as it will misinterpret the Loktak Lake as Keibul Lamjao National park. They further contended that, even if Keibul Lamjao National park is located at Loktak Lake, the two have different identities.
It is worth mentioning that after misrepresenting Manipur’s Keibul Lamjao National Park as being located in Meghalaya in a chocolate product KitKat’s wrapper, the netizens of Manipur recently erupted in protest calling out Nestle, the company which produces the product, on social media platforms.
Also, Dr AK Joshi Principal Chief Conservator of Forests (Wildlife) & Chief Wildlife Warden Government of Manipur wrote a complaint letter to Samh Narayanan CMD Head Office, Nestle House to take up necessary actions over misrepresentation of Keibul Lamjao National Park and factual error regarding the rare animal found in the national park in one of its products, Kit Kat chocolate.
It was also pointed out that the picture displayed over the words “Keibul Lamjao National Park” is of Red Panda, a species that is not found in the national park.
