Guwahati (Assam) , Oct 16 : It’s been a year since Priyanka Chopra first gave us a tour of Assam in a beautiful commercial for its tourism board. And now, she’s back. Cruising the Brahmaputra, riding elephants in the woods and spending a night under a blanket of fireflies, Priyanka can be seen doing it all in the 3.40-minute long film.
Directed by Lloyd Baptista, the film showcases Assam’s breathtaking beauty through the many experiences it has in store for travellers. You get to explore the state’s sprawling tea estates, spot hornbills in the wild and even try your hand at Bihu. Oh, and there’s plenty of time (and space) to play golf.
Priyanka was signed as the brand ambassador for the tourism board in 2016, and her 2017 film was lauded all over the internet. Assam Tourism Minister Chandan Brahma has also claimed that there has been an increase in tourist footfall since then—an increase of 11.7% in 2017-18 as compared to the previous year.
Source : Condé Nast Traveller