Guwahati(Assam),Sep 1: Linen Club ,the premium linen fabric brand from the Aditya Birla Group Launched its exclusive store in Guwahati on Friday. A pioneer in the industry, Linen Club is India’s largest linen fabric brand and is synonymous with the finest quality linen.This is the 172ndstore of the brand in India.
Thomas Varghese, Business Head – Textiles, Acrylic Fibre, Overseas Spinning while inaugurating guwahati’s store expressed his excitement, “We are so proud to announce the opening of our first store in Guwahati which is the land of culture which imbibe the traditional value with modern approach. Likewise our brand also stands for the same as we are providing finest quality matched to international standards.”
While launching the Store, Manmohan Singh – President & Unit Head, Jayashree Textiles said “The distinctive look and comfort sets linen apart from any other contemporary fabric. With this exclusive store, we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”
Jaswinder Kataria – Head, Sales & Marketing, Linen Business, added, “We are delighted to launch this flagship brand store in Guwahati.With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largest variety of linen fabrics & products in an intimate environment.The distinctive floor plan creates a matchless experience for the retail category in general, and specifically for Linen Club.”
Known for her power packed performances and recognized as a style diva, Raveena Tandon who inaugurated the store seemed elated. She said “I am very happy to be at the launch of the Linen Club flagship store in Guwahati. I love this linen Fabric from Linen Club which is both beautiful and comfortable”.
The new store in Guwahati showcases a wide range of pure linen and linen blends, printed and embroidered linen fabrics for men and women.Further,ready to wear shirts and trousers, as also accessories such as stoles, ties, belts, and handkerchiefs, are also available.The store also offers beautiful linen sarees. The store is located at: Linen Club, Nagina Bhawan, GS Road, Guwahati .