New Delhi , June 27 : So what if India is not playing in the biggest football tournament in the world, but Indians are are sure watching it. Assam and the other Northeast states, Kerala and West Bengal have emerged as top contributing markets in terms of viewership for the World Cup.
According to Sony Pictures Networks India (SPN), which holds the media rights for the 2018 FIFA World Cup in Russia, around 47.3 million viewers watched the tournament in the first 48 hours on its network in India.
The mega football festival broke all official viewership records for football properties in India in the first two days of the tournament.
As per statistics, around 41 million caught the action on the TV channels SONY TEN2, SONY TEN3, and SONY ESPN. Around 6 million viewers logged into the SonyLIV website to watch the matches live.
A data released by the Broadcast Audience Research Council (BARC), the opening ceremony of the FIFA World Cup had 2.1 million impressions. In the June 11-June 17 week, football alone accounted for around 66 percent of all sports viewership.
Among the states Kerala, Northeast states, and West Bengal are the top contributing markets in terms of viewership for the World Cup.
Nearly 30 percent of the viewership came from Kerala, while 28 percent and 20 percent, respectively, came from the Northeast (mainly Assam), and West Bengal.
Among the viewers , 45 percent of all viewers were women.